Monday, February 25, 2008

When Customers Give Feedback via Google

Jeff Jarvis on the Google version - to use a loose term - of Consumer Reports. An excerpt:

Here's some free advice: Go to Google (GOOG), enter any of your company's brands followed by the word "sucks," and you will see the true consumers' reports. Brace yourself: It won't be pretty. Wal-Mart's (WMT) unofficial Google Sucks Index turns up 165,000 results; Disney's (DIS) 530,000; Google's 767,000. What's your number?

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