Jeff Jarvis on the Google version - to use a loose term - of Consumer Reports. An excerpt:
Here's some free advice: Go to Google (GOOG), enter any of your company's brands followed by the word "sucks," and you will see the true consumers' reports. Brace yourself: It won't be pretty. Wal-Mart's (WMT) unofficial Google Sucks Index turns up 165,000 results; Disney's (DIS) 530,000; Google's 767,000. What's your number?