Tuesday, October 20, 2009


John L. Herman Jr. explores the use of FREE! as a marketing tool:

Stop having “huge discounts” on some things trying to lure customers in for a bargain. Today every store, every restaurant and every service company now offers “huge discounts” and people would be insulted if they didn’t see a price reduction. BUT…people will stop in, call you for help, and at least give you a try if they could get something for FREE.

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