So Bad It's Good
AdFreak is groaning over the slogan for the Robert Downey Jr. Sherlock Holmes film that is coming out on December 25:
"Holmes for the Holiday."
On the other hand, if they want people to know when the film is coming out, the line is brilliant. You hear it once, you don't need to be reminded. It's not witty, but think of how many witty ads you see where you are hard put to remember the product three minutes later.
Sometimes, not-so-witty is very bright.