Friday, October 30, 2009

So Bad It's Good

AdFreak is groaning over the slogan for the Robert Downey Jr. Sherlock Holmes film that is coming out on December 25:

"Holmes for the Holiday."

On the other hand, if they want people to know when the film is coming out, the line is brilliant. You hear it once, you don't need to be reminded. It's not witty, but think of how many witty ads you see where you are hard put to remember the product three minutes later.

Sometimes, not-so-witty is very bright.


Anonymous said...

Yes, it is brilliant! Because it's memorable. That beats clever and forgotten every time when its time to sell tickets.

Any business that wants to be successful must be memorable.

Michael Wade said...

Absolutely correct!

The tagline may not win any awards but it has served the client very well indeed. Plus, think of the free publicity gained every time the marketing wizards mock it!