Thursday, October 22, 2009

Pillow Talk

Here is a story that wouldn't have gotten my attention a few years ago but now seems highly important: The search for the perfect pillow. An excerpt:

Take a standard-issue product, throw in the expertise of a chiropractor and variable sizes and shapes, add some secret density formulas, and you have a niche market. We tested four services, including a do-it-yourself option that had us do everything but wrestle geese to pluck their soft feathers.

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