Testing The Volt
Fast Company test-drives the Chevy Volt:
Having cost GM billions in R&D, it's a technical marvel well ahead of it's time. And it won't be making money anytime soon: When the Volt finally hits market after a whirlwind, moonshot development process, it'll be limited to just 10,000 units in California, Washington, D.C., and Michigan. (A profitable product run would likely be 40 times that.) With a price tag somewhere in the low $30,000 range (after a $7,500 government tax credit) each one will be sold at a loss. For GM, this is the quintessential halo product, meant to catapult it to the forefront of consumer consciousness.