Why does the real time nature of this have such power?
Real time is what drives the Internet. New news is what everyone wants to get a hold of. Everyone is a publisher in their own way. Everyone wants to be tweeting or blogging about something that they are first to be in on. What we've done here is blur the lines between things that people don't expect to be able to be done in real time. So that's the surprise, that "Hang on, you're producing these things kind of in real time? How on earth are you doing that?" Every time one comes out and nails it again, it's seen as almost a new piece of news.
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