I remember when a friend of mine first told me about shopping on Amazon.
"I don't know if I'd like that," I said. "I really like browsing in bookstores and finding books that I might not normally buy. There's something about the whole browsing experience."
"Try it," she said. "You'll be surprised." She had a sly smile.
It didn't take long for me to be thoroughly hooked. One click and the book was on its way! And I really liked the gutsy way that they published bad reviews of their products. A new form of browsing had begun.
Amazon is one company that has never disappointed me. The one time I had a customer service problem, they handled it promptly, professionally, and with a sense of style. I cannot think of a company that has done a better job of earning my loyalty.
What is their appeal to book-lovers? I think they realized that book-lovers want to buy books and yet often have a reluctance to do so because of the cost or the fact that serious readers always have an unread stack awaiting their attention. They became a friend who whispers, "Don't listen to those nay-sayers. Click here and I'll find that book at a decent price and smuggle it to you while you are doing other things."
Just the thing for those of us who like mysteries.