Business: Selling Invisible
“I looked at the pattern and I thought, You’ve got to be kidding me. My tax dollars for this?” CADPAT looked unlike any natural background a soldier would encounter. Using a $100 computer-graphics program, he cooked up his own digital pattern in about three hours. He posted it on the Web and labeled it GUYPAT. As luck would have it, King Abdullah of Jordan was at that moment shopping for new uniforms. A Jordanian official spotted Cramer’s design and cold-called him. “We like what we see,” the caller said.
Read the rest of The Atlantic Monthly article here.