Creativity: The New Horseless

Alexis Madrigal on what big media can learn from The New Public Library:

The library still lends books, but over the past year, the NYPL has established itself as a beacon in the carcass-strewn content landscape with smart e-publications, crowdsourcing projects, and an overall digital strategy that shows a far greater understanding of the power of the Internet than most traditional media companies show.