Tuesday, August 02, 2011

When Preparing Business Proposals

When preparing a business proposal, it is important to remember that:

  1. Those who would benefit the most may be your strongest opponents;

  2. The obvious benefits may not be so obvious to individuals who lack a passion for the subject;

  3. The more benefits you list, the more you devalue your currency;

  4. Pushing for a decision may produce one, but not the one you want;

  5. A higher purpose won't kill the deal and it may close one;

  6. The reviewers of the final draft should pretend that the proposal was rejected and then should search for the reason why; and

  7. The customer always has the last say as to what is important.

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