Which tie to wear. Which words to use and which to avoid. How to set up the room and where to stand. When to cut it short and when to take your time. Anecdotes to use and ones to save for next time. The jokes that should be jettisoned. What to do if someone challenges this point or that. Clarity. Clarity. How to wrap up.
And always, the audience members: What do they already know? What do they need? What do they want?
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