While we call our business "crisis management," more often than not we are really navigating...marketplace assaults, which are different from pure crises. A crisis is a house that caught on fire because lightning struck. The event was organic, an act of nature. In a marketplace assault, someone wanted the house to be on fire, so they torched it (and placed incendiary devices around the house to sabotage the work of firefighters).
- From Damage Control: The Essential Lessons of Crisis Management by Eric Dezenhall and John Weber
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