Brian Patrick Eha explores the decline of GQ, Esquire and others in City Journal.
I used to subscribe to Esquire back in the Jurassic Period when it was an interesting magazine. It makes me cringe today.
GQ is another one that has seriously dropped. It's more like Wimp Quarterly.
My guess is there is a serious market for men's magazines but to succeed they will need writers and editors with a different mindset: one that is not apologetic about being male.