I was talking to a manager the other day about mission statements. Most are bunk. A great many are posted and wisely forgotten. Many are too academic or verbose.
In my book, it is better to have no mission statement than to have a mediocre one.
Ruling out the ones that I've written for clients - each of those, of course, has the silver-tongued eloquence of Demosthenes - my favorite is that of the Phoenix Fire Department:
Prevent harm - Survive - Be nice
Are there any mission statements that you love?
Labels: mission statements