Imagine if we looked for them. If we engaged in due diligence at the start. Hunted down the enemies of the good and the beautiful and the successful-the enemies of longevity-and destroyed them before they ruined what we have built. What we adored. What we looked at with amazing pride. What we had every right to be proud of because we vested it with care and intellect and creativity and drive and faith. Blind faith. Reckless faith. Joyous faith.
It would change nothing. You have to throw yourself at the things you create in life with wonderful abandon and let them fly for as long as the gods allow. Probably the truest axiom is that the secret to life is enjoying the passage of time. That’s all you need to do… and it is endlessly wonderful. Because when the business dies, you can form another. When the job turns into a drudge, you can walk across the street. When the strategy or the campaign fails-and ultimately it will-you can rethink it and raise the curtain on ACT II.
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