Thursday, October 25, 2007

The "Secret Menu" Market

The secret menu appears to be on the upswing, so I decide to taste-test this theory on local terrain. I press Monitor intern, Alison Tully, into service – she hits Jamba Juice and Starbucks; I take the rest.

In-N-Out, which used to be the Golden State's own fast-food secret with its freshly stamped fries and authentic shakes, is known for its helpful servers. It's also famous for offering a select, few items on that glowing outdoor board – basic burgers, shakes, sodas, and fries. I speak my secret desires – in proper lingo gleaned from the website – into the squawk box, "a two by two, animal style, and a neopolitan." Translation: a two-patty mustard burger, with everything, including extra sauce and grilled onions, and a three flavor shake (chocolate, vanilla, strawberry). The box cheerily blasts back, "Pay at the first window, please. Have a nice day!" Say goodbye to the days of "Five Easy Pieces," when Jack Nicholson couldn't get toast at a coffee shop because it wasn't on the menu.

Read the rest of The Christian Science Monitor article here.

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