The Hybrid Wars
Honda was an early mover in hybrids. But so far it hasn't been able to benefit with a breakthrough like Toyota's Prius, which dominates the hybrid sector. For instance, Toyota had 79% of hybrid sales in the U.S. in November, compared to just 10% for Honda, the No. 2 hybrid maker. The Prius alone accounted for 50% of all hybrid sales in the U.S. last month.
But Honda is planning a counter-attack.