Thursday, December 20, 2007

The Hybrid Wars

Honda was an early mover in hybrids. But so far it hasn't been able to benefit with a breakthrough like Toyota's Prius, which dominates the hybrid sector. For instance, Toyota had 79% of hybrid sales in the U.S. in November, compared to just 10% for Honda, the No. 2 hybrid maker. The Prius alone accounted for 50% of all hybrid sales in the U.S. last month.



But Honda is planning a counter-attack.

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