Charlotte Simonsen, the company's spokeswoman, says more than 400 million people will play with Lego this year. After 50-odd years of production, there are apparently 62 Lego bricks for every man, woman and child on the planet. And most of us, I'd imagine, would say we felt pretty warmly towards these little chunks of injection-moulded acrylonitrile butadiene styrene. Some would go considerably further. Lego reckons it has maybe 250,000 Afols, or Adult Fans of Lego, around the globe. They gather for mammoth week-long conventions with names such as BrickFest, and vie with each other to build the World's Largest Lego Boat (14ft 7in long; 300,000 bricks), construct the Biggest Lego Train Layout Ever (3,343ft, and it ran through an entire Lego cityscape) or beat the Fastest Time to Build the Lego Imperial Star Destroyer (3,104 pieces; five builders maximum and no pre-sorting allowed; record: 1 hour 42 minutes 43 seconds).
Read the rest of The Guardian article here.