The Fluff Market
Do you ever get the impression that a large number of corporations are in the market for fluff?
I cringe at some of the expensive consulting programs that various companies purchase. One shallow exercise after another. Questionable conclusions piled upon even more questionable ones. Cute and clever categories. And always a clever title.
What is it about those programs that is so appealing?
Are the people making the hiring decisions so inept that they cannot spot the hollowness of the products? Or is it a case in which one person's fluff is another person's substance?
I ask that in all seriousness. It may be that I am missing something significant. I'm certainly missing a marketing approach that has proven appeal.