"So easy, a man can do it."
Idea Anaconda examines a story from Britain about the way men are portrayed in commercials.
You can certainly find that pattern in American ads. If there is an idiot in a commercial, odds are it is a man.
posted by Michael Wade @ 6:11 PM
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Perhaps it's just me. The commercials with the "dumb guy" don't bother me; the ones with the more specific "dumb guy", the "Dumb Dad", do.
Being a "Dumb Dad", I pull out my little notepad and note the company paying for that shill-ware on a list.
The "Don't buy anything from this company" list. Enough "Dumb Dads" do this and we'll see a change in advertising
Us women get the same treatment...if there's a brainless sex pot in an ad, chances are its a woman.
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