Bob Stone and Mick Ukleja take on the issue of appearance and ethics:
But appearances are not realities, and, "How will it look in the newspaper?" is not related to ethics. It might be, if newspapers adhered to the highest ethical standards we aspire to, but sadly, newspapers slip up like the rest of us. Newspapers — and other media — rake in readers by reporting scandal. When real scandal is in short supply, they may have to invent some, and then ethical behavior can be made to look very bad indeed.