Formula for Management Best Sellers
- Take one idea. Repeat every other chapter.
- Borrow images from nature. Wolves, tigers, and elephants are fine. Dung beetles are not.
- Without using the word "magic," frequently refer to magic.
- Leave out key steps; e.g., "Harold was working as a custodian at an obscure newspaper in Frogsquat, Alabama when one day an editor from The New Yorker asked him to write a feature story. From that point on, his rise was rapid."
- Take strategies that may work in some circumstances and declare that they'll work in all circumstances. Make that "ALL" circumstances.
- Gloss over major factors: "Startled by the challenge, Ellen turned to her team of Nobel Prize winners and, using The Two Sentence Business Plan, was quickly able to ...."
- And always have a loophole: "Of course, we cannot promise the same results to those who fail to devote five hours a day to this program."