Rob Long on the story behind a television hit:
Mr. Batten took a different approach. Despite an almost universally held belief in the television industry that a channel devoted entirely to the weather would not and could not work, he started one. And he called it, with refreshing and diabolical directness, the Weather Channel.
It was a pretty instant sensation. People, it turns out, absolutely love the weather. They're riveted by temperature, captivated by precipitation, and entertained by hearing about the exterior conditions of towns and places they've never heard of and can't even spell.