Jeff Rose on the secret of In-N-Out Burger:
In-N-Out doesn’t need to run advertising to build its fan base. Word of mouth advertising from its cult fans (people like me) has grown the In-N-Out name into the behemoth that it is today. When the chain opened a new location in Arizona, there was a four hour wait to get their mouth on the prize.
In-N-Out has also made the prime time. It’s made appearances in such flicks as Swinger and The Big Lebowski and TV shows Arrested Development and The Simpsons. Stars such as Angela Jolie, Beyonce’, Paris Hilton and Tom Hanks have openly shared their infatuation with the burger joint. When the New York Giants were in town for Super Bowl XLII, coach Tom Coughlin ordered In-N-Out for lunch for the entire team. Now that’s one cool coach!
[HT: Political Calculations]