Can you imagine Steve Jobs and Stephen Wozniak taking a break to read Dress for Success while wiring the first Apple computer? Try to picture Bill Gates consulting the book Success! when launching Microsoft. Michael Korda's 1977 book featured drawings that illustrated do's and don'ts for conveying the image of a winner. One pictured The Loser's Jacket Pocket. This pocket held three pens and a glasses case. The nerd look, in other words. At the very time that his readers were studying how to avoid looking like a loser, Korda's loser look was common among those who eventually enjoyed the most success of all - on the author's own terms. A 1978 picture of Microsoft's eleven scruffy founders that's posted on the Internet is labeled, "Would you have invested?"
- Richard Farson and Ralph Keyes, "Whoever Makes the Most Mistakes Wins"