One of the great myths associated with brainstorming is that people will recognize a good idea when they see it. The truth is that it is extremely rare that a breakthrough new idea is recognized for its brilliance when first uttered. New ideas are almost always flawed in some way when they first appear. As Albert Einstein once said, "If at first a new idea doesn't seem totally absurd, there is no hope for it."
- Patrick J. McKenna and David H. Maister, First Among Equals