Let's forget all of the Brand talk. First we must demonstrate a passion for brilliant execution of the basics.
And how will we know how good we are? Once we've learned how bad we were. Or are.
In order to achieve that rather unsettling state, we have to learn more. It's possible to be praised in one firm for achievements that would be average in another so trophies and salary bonuses aren't a reliable indicator. Many of us once regarded ourselves as good leaders and managers and later came to realize our limitations.
The formula for success involves constant learning through study, reflection, and action. Given the current economy, that is more important than ever.
Our employers may have other plans. We need to invest in ourselves.