Tuesday, February 23, 2010

Thinking about Products, Services, and Customers

  • Is our product or service something which takes from people and gives little in return?

  • Will they greatly benefit from its use or will they later regret their purchase, however small the price?

  • Are we playing psychological games to trick them into buying or are we exploring whether it makes sense for that particular individual?

  • When we make a sale, have we acted as the customer's ally or as a competitor who has just scored against an opponent?

  • Do we respect our sales prospects and customers or do we regard them solely as a source of income?

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