Friday, March 12, 2010

Differentiation

Tanmay Vora has some quick thoughts on differentiation. An excerpt:

Differentiation is about bringing your DNA to the work. You are uniquely gifted with things only you can do. Key is to realize a few such skills which, when combined together offers a unique value. Key question then is: “What do you stand for?”

Differentiation is not just about talking smart and convincing people that you are different. If it takes long speech to prove that you are different, you are probably not. Differentiation should be felt, should be evident in the way you approach a customer and do things. Differentiation is what the other person defines. You think you are different. Key question is: “Does the other person/client/prospect also think you are different?”

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