Aside from the more intense moments of coaching sessions when a specific problem is being identified or an action plan developed, there are times when the coach simply serves as a sounding board.
"This is what I'm thinking of saying at the big meeting that starts in around 30 minutes. Tell me what you think."
"Hmm. That first part sounds fine. I'd suggest dropping the last part."
"Why? That was my favorite part."
"I know. That's why it has to go. You're making it a little too personal. You'll distract them from the main message."
"I see what you mean. You have to admit it was a great line."
"Yes, but save that for some other day. See if it sounds great in a week or two."
"Okay. Got it. I'll let you know what happened."