Go Goruck: Voluntary Public Hazings
Business Week has a portrait of Jason McCarthy's unusual business:
He’s also the founder of the Goruck Challenge, one of the latest and most grindingly hard core of the new breed of extreme sports. It’s a variation on the current fitness trend of bizarre and exhausting obstacle-course, cross-fit challenges such as Tough Mudder or Muddy Buddy. Goruck is perhaps the most militaristic of the breed—a Navy Seal training-inspired, Special Forces-led marathon of grit and muscle and masochism.