Saturday, December 31, 2011

Godin on The Lizard Brain



Seth Godin analyzes why we resist getting it done. It reminds me of other theories that suggest we resist perfection because we fear completed work. So much of our behavior follows its own odd logic. If you could buy a car so mechanically sound that you would never need another car, would you want it? Or would you still want to purchase another car several years down the road if only to relieve the boredom?

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