I'm not suggesting that e-mail messages be gushing. Smile buttons are not desirable. But it is easy to find e-mail messages that would benefit from a tad more warmth; indeed, a friendlier tone. People are busy. That's a given. E-mail, by its very name, implies speed and when we are in a hurry, certain things are omitted. Sometimes, direct and to the point works very well. There are many occasions, however, when the power and effectiveness of the message would be enhanced by the addition of some sweetness or gentleness.
I recall an e-mail from a very kind woman who was writing about a special event. Truth be known, she covered all of the essential points. What she left out was the human connection; some mention of the reason why the recipients should give a damn and why their attendance was important. Was that technically necessary? No. Would it have upgraded her note from a B to an A? Absolutely.
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