Monday, February 18, 2013

Lessons from Led Zeppelin's Manager

I'm late to notice this Business Week article on the extraordinary Peter Grant. An excerpt:

He knew TV had its benefits (it had undoubtedly helped launch the careers of Elvis Presley and the Beatles), but Led Zeppelin had a fuller, harder, more electrified sound that didn’t translate well on 1970s-era TV screens. Because fans couldn’t see Zeppelin in their living rooms, they sought out concert tickets—which earned the band more revenue than a television appearance ever would.

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