Friday, February 15, 2013

The Use of Contrast

Michael P. Maslanka discusses its power:

Want an example of effective use of contrast? Watch the movie "The Rainmaker," in which a large insurance company denies the claim of a very ill person who later dies. At closing argument, the patient’s lawyer holds up two pieces of paper: one says number of claims filed, the other number of claims denied. The first number is big, the second only about 20 percent smaller. No ELMO, no fancy graphics. Just the power of contrast.

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