To win at any endeavor requires a competitive edge with an ability to outperform the competition consistently and definitively. That's called success - a simple word that is not so simple to understand, let alone achieve. In business, we define success as meeting the needs of all major stakeholder groups (customers, employees, investors, suppliers, and communities) consistently over the short term and the long term.
- From The Leadership Roadmap by Dwane Baumgardner and Russ Scaffede
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