We knew we weren't going to take the case within thirty seconds of walking into the boardroom. This prospective client - a large consumer health products concern under attack by the news media, governmental regulators, activist groups, trial lawyers, and shareholders - was going to get slaughtered, but not because its crisis was so bad. It wasn't as if its best-selling product was alleged to be killing people.
- From Damage Control: The Essential Lessons of Crisis Management by Eric Dezenhall and John Weber
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