Many years ago I attended a workshop on campaign management. It was very well done and the speakers - seasoned campaign consultants - went into the nitty-gritty of crafting a winning campaign. In those days, campaign bumper-stickers were widely used and a remark from one of the consultants stayed with me:
"If your campaign bumper-sticker cannot be easily read even if it's dirty and people are passing the car at 60 miles an hour, then it's a waste of money."
I thought of that advice last night while trying to find signage for the parking lot at a crowded airport.
[Photo by Dominick Scythe at Unsplash]