Tuesday, October 31, 2006

Healthier Fried Chicken?

Business Week examines KFC's decision to change its recipe to get rid of trans-fat. An excerpt:

And given the direction American food habits have been heading in, getting rid of trans-fats is just one issue in the obesity debate. After all, research from the NPD Group shows that Americans are eating more hamburgers, doughnuts, French fries, and fried chicken than ever before. Harry Balzer, a noted food researcher at NPD Group, says "fried chicken is the fastest-growing fast-food menu item in the last decade" (see BusinessWeek.com, 11/9/05,
"Fat Times for Fast Food"). No wonder fast-food chains like Hardee's of CKE Restaurants (CKR) have introduced massive portions such as the Monster Thickburger (see BusinessWeek.com, 6/29/06, "Fast-Food Chains Buck the Healthy Trend").

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