Conversation with a small business owner:
"Is that true?"
"If it were not true, how would you respond?"
"Why not tell the truth?"
"Because people don't go to businesses that are in trouble. If they sense a problem, that's the kiss of death."
"Slow down. You're telling me that if you're honest with your customers, they'll run away?"
"At least in that regard. They don't want to hear sad stories. They want to hear that everything is running smoothly."
"That's odd, but I guess it makes sense."
"You bet it does."
"So setting business aside for a moment, how are you personally doing?"