We just had our firm's web site updated. The task was long overdue. (The Execupundit part is still being polished.)
There was the usual lengthy discussion of what to include and what to toss out but one page had to remain. Amid all of the usual "what we can do for you" and "who we are" material, we retained a whimsical look at the firm's partners.
The main reason for keeping that off-beat page is whenever we've met with new clients, the whimsical look page is the one web site item they are most likely to mention. They love it.
That's possibly because the page lets them know they are dealing with human beings.
So here's a easy tip: If you are putting together a web site, don't let your professionalism become stodgy.
Sometimes, a little wackiness is good.
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