A growing number of smart companies are learning that openness is a force for growth and competitiveness. As long as you're smart about how and when, you can blow open the windows and unlock the doors to build vast business ecosystems on top of what we call platforms for participation...Amazon, an open-platform prodigy, harnesses the power of 140,000 active developers and gains nearly 30 percent of its revenue from third-party sellers that leverage its e-commerce engine.
- Don Tapscott and Anthony D. Williams, Wikinomics
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