Saturday, September 27, 2008

Getting in Guinness

Dan Ackman on the story behind the Guinness World Records book. An excerpt:

The Guinness book got its start as a volume designed to help settle bar bets. The beer company, which sold the rights to the book in 1992, delivered it to pubs as a promotion for its primary product. A generation ago, the book had the look of an almanac. But in recent years, the book (now owned by Vancouver billionaire Jim Pattison) has contained a lot more color photography -- the 2009 edition has a 3-D spread -- and has become a commercial juggernaut in its own right, selling 3.5 million copies annually, Mr. Glenday says. The book's current look and feel and the persistent repackaging are because "we want people to buy it every year, not every 10 years, like a dictionary."


Anonymous said...

OK Guinness lovers, in addition to the Book of World Records there's also an amazing history of the company: Guinness: the 250 year old quest for the perfect pint. Wonderful reading. Did you know that in WW I, Guinness employees who went to war not only had their jobs saved, but were paid their full salary while serving their country?

Michael Wade said...


I'm reading that book and will be posting a review. You've beaten me to the punch! Or perhaps I should say the stout!