Pontiac's Rise and Fall
Ralph Kinney Bennett on the passing of Pontiac. An excerpt:
Pontiac had started in 1926 as a “companion car,” a lower-priced model of a GM car called the Oakland. The now-forgotten Oakland had been a GM mainstay—one of the three original makes (with Oldsmobile and Buick) brought under the GM umbrella when the corporation first organized in 1908. Both Olds and Buick had also introduced companion cars, the Olds Viking and the Buick Marquette, neither of which did particularly well.