Gaining an Edge
Gerdin is old-school. His office has no computer, and he doesn’t use email. He runs the company using reports, handed to him weekly, printed on old-fashioned continuous-feed computer paper, with columns of numbers showing how each truck, each customer, and each load, dispatched from one of 10 terminals across the country, is performing. When he sees something appalling, he lumbers over to the company’s sales desk, or to its dispatchers, and chews someone out. He recently delivered a tirade when he discovered that on repeated trips across Nebraska, trucks failed to detour to a customer in the small town of Crete and had been needlessly running freightless—meaning unpaid—for 121 miles.
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