The handling of the Tiger Woods PR crisis will be pondered by crisis management folks for years to come.
As this Wall Street Journal article notes, there are widely differing opinions on how to proceed. Any crisis management professional will want to get the story under control as quickly as possible but there are some situations where time is needed in order to gain an accurate measurement of the problem's full dimensions. This may be one of the latter.
All in all, a picture that contains far more sadness than any strategy can assess.
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