I recently learned that Phoenix has two well-regarded soul food restaurants that are noted for serving fried chicken with waffles.
Now the first time I heard of that culinary combination, I thought it was a joke; albeit one concocted by a food genius. I also thought it would be fun to meet my doctor there for lunch and mention that it is my daily menu.
Fried chicken and waffles? It sounds like a breakfast of available foods following an extended drinking session but I'm assured that each component is pretty darned good and the combination is marvelous.
Anyway, they have their niche and a dish that is guaranteed to get attention. McDonald's may try to imitate it some day with a McChickWaf, but the result will be a pale shadow of the real thing.
Hmm. What could be the equivalent for a management consulting firm?