Wednesday, May 19, 2010

Pick Up The Phone

In the beginning of email (I was on Applelink, CompuServe and the Source in the middle 1980s) it was a fabulous productivity booster. My favorite business relationships were the people I could reach in email.

Lately, however, every day I see more of the occasions when email is a weak second-best alternative to dialing the damn phone and talking to somebody. Talk, and more important, listen. Have a conversation. You have the benefit of two-way conversation, tones of voice, inflection, and so forth. Email gets lost, quarantined as spam, misunderstood, and misinterpreted. It’s dangerous. Once you send something in email, that person has control of it, forever. It gets forwarded without context to the wrong people.You can’t get it back. And if it’s misunderstood, you might never get to explain it.


Read the rest of Tim Berry here.

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