How David Outmarkets Goliath
Business Pundit has a thought-provoking interview with David Siteman Garland on multimedia marketing. An excerpt:
Getting into traditional media sources as a quoted expert is still valuable. However, I think the true value comes from once those blurbs or clips are posted online. If you tell folks, “Tune in to the Sunday morning news. I’ll be on talking about kittens!” many folks will probably miss it. But once that links up online, it lives forever and people can tune in later. Traditional media isn’t bad by any respects and you use those shiny “as seen on” logos on your website.