Cultural Offering explores the difference between renters and owners. An excerpt:
Renters are temporary. They like the flexibility that comes from their temporary state. They are looking at options - always. Getting a renter to buy or buy in is a challenge. Many buy in to very little; they may not buy in to themselves. Options. They are about options. The renter is ready with advice always; do what they say not what they do. They like distance between themselves and anything that resembles a piece of ground with a flag in it reading: "This is mine. I stand here for this."